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Reid Ashley Vice President

Reid’s favorite mantra is simple: Honor thy Father and Mother. Why? Because after over two decades in the home health care industry, Reid has been exposed to many diverse lives and experiences, all of which have slowly shaped who he is. He is passionate about honoring those and giving back by helping individuals maintaining their dignity, their independence and an amazing quality of life. In turn, he is also passionate about supporting the adult children he works with by helping them to enjoy every day with their parents. Giving those adults back the opportunity to make wonderful new memories without the burden of the day to day healthcare concerns of their parents has been truly rewarding for him. Reid is proud to say he values every day as a gift. Reid sees his role as Vice President of Sales and Operations as giving him the ability to directly shape and impact the community’s vision of what it means to age and what it takes to care for an aging parent. His passion is firmly set in the concepts of aging with dignity, providing peace of mind, and avoiding the intense guilt people can experience from feeling like a burden or from sending that phone call to voicemail because they “just don’t have the time to deal with it right now.” When he’s not at work, Reid enjoys coaching youth soccer. He is a proud husband and father of two young girls and two Australian Shepherds.